www.adme.ru (Always «Check Check»)

Advertiser/Client:PROCTER & GAMBLE
Product/Service:ALWAYS
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Creative Credits
Chief Creative Officer:Farid Chehab
Executive Creative Director:Bechara Mouzannar
Creative Director:Danielle Rizkallah
Copywriter:Rana Khoury/Paul Osayande
Agency Producer:Rayanne Smayra
Planner:Zeina Joujou
Account Supervisor:Cynthia Abdelkarim (Regional Account Director)/Shayna Suidan (Account Manager)
Production Company:GOLDEN PLANES Cape Town, SOUTH AFRICA
Director:Sven Harding
Producer:Herman Le Roux
Editor:Postoffice/Lebanon
Sound Design/Arrangement:Wounded Buffalo Johannesburg
Music: Artist/Title:Wounded Buffalo Johannesburg
Art Director:Caroline Farra/Roula Asmar
Lighting:Eric Maddison
Post Production:Postoffice Lebanon
Details
Brief Explanation:
An entire classroom expresses their constant checking during their day at school, when on their periods. When Always pads are introduced, they feel protected, they dont have to check anymore, they can move freely, and celebrate the end of the check check days! Who said we cant dance during our periods!